Read App Annie’s perspective on how mobile is impacting current events and consumer trends. Check in weekly for our take on the latest news cycles and how mobile transformation is shaping industries around the world.
Leading advertising conference highlights shift in consumers’ mobile consumption habits and the platform’s ability for driving transactions
As more QSR and food delivery apps come to the table, mobile is playing a key role in where customers choose to dine.
Following paid downloads, in-app purchases and in-app advertising, in-app subscriptions are set to expand the monetization potential of mobile gaming.
Game of Thrones has accelerated growth for HBO’s mobile apps. This rise highlights the power of offering unique, engaging content to maintain competitiveness and increase lifetime user value.