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Americans are set to spend over 20 million hours in Amazon’s app during its fifth annual Prime Day event — providing a model for how retailers can utilize flash sales to drive increased engagement and loyalty.
Leading advertising conference highlights shift in consumers’ mobile consumption habits and the platform’s ability for driving transactions
As more QSR and food delivery apps come to the table, mobile is playing a key role in where customers choose to dine.
Following paid downloads, in-app purchases and in-app advertising, in-app subscriptions are set to expand the monetization potential of mobile gaming.
Game of Thrones has accelerated growth for HBO’s mobile apps. This rise highlights the power of offering unique, engaging content to maintain competitiveness and increase lifetime user value.