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Mobile Minute

Read App Annie’s perspective on how mobile is impacting current events and consumer trends. Check in weekly for our take on the latest news cycles and how mobile transformation is shaping industries around the world.

Market Data

Mobile Minute: Amazon Prime Day and Flash Sales Increase Mobile Loyalty and Drive Sales

Americans are set to spend over 20 million hours in Amazon’s app during its fifth annual Prime Day event — providing a model for how retailers can utilize flash sales to drive increased engagement and loyalty.

Market Data

Mobile Minute: Advertising Industry Takes Notice of Increased Mobile Consumption

Leading advertising conference highlights shift in consumers’ mobile consumption habits and the platform’s ability for driving transactions

Market Data

Mobile Minute: Feeding Demands for Customer Loyalty — QSR & Food Delivery Apps

As more QSR and food delivery apps come to the table, mobile is playing a key role in where customers choose to dine.

App Monetization

Mobile Minute: Subscriptions - The Next Wave in Gaming Monetization

Following paid downloads, in-app purchases and in-app advertising, in-app subscriptions are set to expand the monetization potential of mobile gaming.

Market Data

Mobile Minute: The Power of Exclusive Content — Game of Thrones Drives Mobile Surge for HBO

Game of Thrones has accelerated growth for HBO’s mobile apps. This rise highlights the power of offering unique, engaging content to maintain competitiveness and increase lifetime user value.