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Mobile Minute

Read App Annie’s perspective on how mobile is impacting current events and consumer trends. Check in weekly for our take on the latest news cycles and how mobile transformation is shaping industries around the world.

Market Data

Mobile Minute: The Power of Exclusive Content — Game of Thrones Drives Mobile Surge for HBO

Game of Thrones has accelerated growth for HBO’s mobile apps. This rise highlights the power of offering unique, engaging content to maintain competitiveness and increase lifetime user value.

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