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Mobile App Strategy

Develop an impactful mobile app strategy that drives new users and revenue. Discover what it takes to move your digital business forward by learning about top mobile app marketing tactics, industry metrics and successful acquisition campaigns.

Mobile App Strategy

The Comprehensive Playbook for Mobile Product Managers

Achieve your goal of building and optimizing your roadmap faster. Download our Mobile Product Manager Playbook to gain all the insights needed to drive ROI.

Mobile App Strategy

Pivoting in a Pandemic: How to Succeed on Mobile

Here are some great examples of apps that are making timely pivots with strategies that all app publishers need to succeed on mobile during a pandemic.

Mobile App Strategy

How to Understand App Feedback Faster

Here are the three essential ways to break down app feedback so that you can understand how to make your users happier and take action in no time.

Mobile App Strategy

Unlock 5 Key Insights in App Reviews

What’s the fastest way to find the critical insights hidden in all of your app reviews? App Annie’s new infographic shows how app publishers and developers can find the five insights that drive app success.

Mobile App Strategy

Learn How to Create a Winning Mobile Strategy with Mobile Web & App Data

Join us for a webinar as we discuss tips on navigating the complexity of user behavior on mobile in order to help inform your own mobile strategy.

Mobile App Strategy

App Annie's Guide to a Winning Mobile Strategy

Mobile is the primary channel of your customers — allowing them to connect anywhere, at any time — and should be the cornerstone of every business’ strategy.

Mobile App Strategy

An Interview With Google — Best Practices for Mobile Marketers: How to Go Viral

Google’s Jane Butler, Managing Director, App Promotion, Americas sat down with App Annie to share her industry expertise in a three-part series on best practices for marketing on mobile.

Mobile App Strategy

An Interview With Google — Best Practices for Mobile Marketers: How to Measure Success

Google’s Jane Butler, Managing Director, App Promotion, Americas sat down with App Annie to share her industry expertise in part two of a three-part series on best practices for marketing on mobile.

Mobile App Strategy

An Interview With Google — Best Practices for Mobile Marketers: How to Get Started

Google’s Jane Butler, Managing Director, App Promotion, Americas sat down with App Annie to share her industry expertise in a three-part series on best practices for marketing on mobile.

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