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Mobile App Strategy

Develop an impactful mobile app strategy that drives new users and revenue. Discover what it takes to move your digital business forward by learning about top mobile app marketing tactics, industry metrics and successful acquisition campaigns.

Mobile App Strategy

An Interview With Google — Best Practices for Mobile Marketers: How to Get Started

Google’s Jane Butler, Managing Director, App Promotion, Americas sat down with App Annie to share her industry expertise in a three-part series on best practices for marketing on mobile.

Customer Stories

Analysis from Flaregames — How to Effectively Predict Launch Week Installs on Mobile

Flaregames alumni, Abhimanyu Kumar and Victoria Tran, sat down with App Annie to discuss their recently published article on using data to predict launch downloads for games.

Customer Stories

An Interview With King — Using Mobile Data to Inspire Creativity Within a World Class Gaming Company

Ishai Smadja from King’s Experimentation team sat down with App Annie to discuss his recently published article on using data to model player preferences, and how this impacts creativity and long-term success within King’s game development teams.

Mobile App Strategy

A Retailer's Guide to Mobile: Understanding the Competitive Landscape Through Data

App Annie’s mobile retail experts share their data-driven approach to market and competitor analysis.

Customer Stories

How Shopkick Built an Engaging Mobile Experience: Why this Matters for Brands and Retailers

Adam Sand, CEO at Shopkick, sat down with us to talk about how industry trends have been shaping his mobile app strategy.

Mobile App Strategy

Building a Competitive Advantage in Retail through Mobile Market Data

Retailers can use App Annie mobile market data to create rich omnichannel experiences, drive customer engagement, and build a competitive advantage.

Mobile App Strategy

Mobile App Marketing: Benchmark Your User Acquisition Strategy

Is your app performance exceptional, average, or subpar? Learn how to benchmark against peers and leaders.

Mobile App Strategy

Metrics That Matter for Product Managers : The Fundamentals - Part 2

Mobile is a critical component of a Digital Product Manager’s responsibilities. What mobile metrics are most important to monitor and how can they change the performance of your app?

Mobile App Strategy

Mobile App Marketing: The Basics of Paid and Organic User Acquisition

This primer discusses the major decisions you need to make to increase app discoverability and conversion.