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Mobile App Strategy

Develop an impactful mobile app strategy that drives new users and revenue. Discover what it takes to move your digital business forward by learning about top mobile app marketing tactics, industry metrics and successful acquisition campaigns.

Mobile App Strategy

Mobile App Marketing Basics: Strategy Development

To succeed in the fast-paced, hyper-competitive mobile market, you need a well-developed marketing strategy. Learn the nuts and bolts now.

Mobile App Strategy

The Mobile Ad Platforms Playbook: How to Land High-Quality Publishers & Advertisers

Building data-backed strategies that generate Demand and Supply side prospecting successfully.

Mobile App Strategy

The App Marketer’s Guide to the World Cup

The 2018 FIFA World Cup is poised to set viewership and engagement records on mobile. To help marketers succeed, we’ve partnered with Headway on a complete guide to app marketing during the World Cup.

Mobile App Strategy

Being a Mobile Product Manager is Hard, We’re Here to Help

Visit our new Solutions page for strategies, use cases and tools to help product managers build a winning product roadmap.

Mobile App Strategy

The Mobile Product Manager Playbook: How to Build a Better Product Roadmap for Your App

Being a product manager in the fast-paced app economy is demanding. We’re here to help.

Mobile App Strategy

2018 App Predictions: Mobile Convenience Will Drive Transformation Across Industries

From entertainment to retail and beyond, consumers will increasingly demand the convenience that apps offer

Mobile App Strategy

2018 App Predictions: AR Continues to Go Mainstream

In the coming year for AR, we’ll see Niantic set a new standard, information delivery advance and China lead the way for consumer applications

Mobile App Strategy

App Annie CEO on Lessons from China & Other Emerging Markets (Podcast)

In a new podcast, Bertrand Schmitt shares his perspective on the mobile market in China and the particular challenges for mobile in India

Mobile App Strategy

Push Notifications: One Way to Increase In-App Purchases That Works

We bring in push notification experts LeanPlum to explain how little messages can have a big impact on how many users make purchases and how much they spend