Develop an impactful mobile app strategy that drives new users and revenue. Discover what it takes to move your digital business forward by learning about top mobile app marketing tactics, industry metrics and successful acquisition campaigns.
Listen in as App Annie President Ted Krantz and Electronic Arts’ John Buchanan sit down for an in-depth discussion on the future of mobile monetization.
With the new year just around the corner, it’s time to get the lowdown on what to expect
Snapchat’s latest usage metrics show how analyzing the right data in the right way can reveal powerful audience insights
2017 Black Friday will push mobile shopping to levels we’ve never seen before
Device hardware and functionality are at their best with apps, unlocking the full marketing potential
A great app experience, aggressiveness and creativity are what it takes to make a retail app a worldwide sensation
Make the most of cross-app usage, ratings and reviews, and a search function to stay on top of the rising mobile retail wave
Everything you need to know about two metrics that are fundamental to understanding any app’s health and performance