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Mobile App Strategy

Develop an impactful mobile app strategy that drives new users and revenue. Discover what it takes to move your digital business forward by learning about top mobile app marketing tactics, industry metrics and successful acquisition campaigns.

Events

CMO Summit 2017: Cashing in on the Future of Mobile Apps

Listen in as App Annie President Ted Krantz and Electronic Arts’ John Buchanan sit down for an in-depth discussion on the future of mobile monetization.

Market Data

A Look Ahead: The App Economy in 2018 (Webinar)

With the new year just around the corner, it’s time to get the lowdown on what to expect

Mobile App Strategy

Snapchat & the Power of Putting Data in Context for Marketers & Advertisers

Snapchat’s latest usage metrics show how analyzing the right data in the right way can reveal powerful audience insights

Market Data

Black Friday 2017 Set to Be Biggest Mobile Shopping Day Ever

2017 Black Friday will push mobile shopping to levels we’ve never seen before

Mobile App Strategy

App Advantages Over Mobile Browsers: The Functionality Factor

Device hardware and functionality are at their best with apps, unlocking the full marketing potential

Mobile App Strategy

Lessons Learned From Mobile Retail’s Big Global Players

A great app experience, aggressiveness and creativity are what it takes to make a retail app a worldwide sensation

Mobile App Strategy

Three Ways to Capitalize on the Biggest Year in Mobile Retail

Make the most of cross-app usage, ratings and reviews, and a search function to stay on top of the rising mobile retail wave

Mobile App Strategy

Key App Metrics: Understanding Install Penetration & Open Rate

Everything you need to know about two metrics that are fundamental to understanding any app’s health and performance

Mobile App Strategy

App Advantages Over Mobile Browsers: The Engagement Factor

No matter where your users are or who they are, apps drive engagement