Develop an impactful mobile app strategy that drives new users and revenue. Discover what it takes to move your digital business forward by learning about top mobile app marketing tactics, industry metrics and successful acquisition campaigns.
In an interview with CEO Forum, Bertrand Schmitt shares his perspective on how companies are transforming in the face of mobile
Mobile shopping is poised to have its biggest year ever. To capitalize on this trend, retailers need to be equipped with mobile data.
Apps offer a highly targeted channel for businesses to build customer loyalty
In a new video interview, Bertrand Schmitt delves into what it takes to grow a forward-leaning business quickly
A new look and increased emphasis on discoverability means you should up your game when it comes to your app’s creative assets
We surveyed over 800 app marketers to get an on-the-ground look at where the app economy is, and where it’s headed
Mobile web alone isn’t enough, you need apps to drive deep engagement
A new bar set for brick and mortar, Apple Watch gets fitter, and AR gets a punch in the arm.