Mobile App Strategy
Develop an impactful mobile app strategy that drives new users and revenue. Discover what it takes to move your digital business forward by learning about top mobile app marketing tactics, industry metrics and successful acquisition campaigns.
App Annie CEO: The Most Successful Consumer Companies are Reinventing Their Business Around Apps
In an interview with CEO Forum, Bertrand Schmitt shares his perspective on how companies are transforming in the face of mobile
Retailers: Why Data Should Drive Your Mobile Strategy
Mobile shopping is poised to have its biggest year ever. To capitalize on this trend, retailers need to be equipped with mobile data.
App Advantages Over Mobile Browsers: The Loyalty Factor
Apps offer a highly targeted channel for businesses to build customer loyalty
App Annie CEO: Don’t Be Afraid to Take Your Business Global
In a new video interview, Bertrand Schmitt delves into what it takes to grow a forward-leaning business quickly
What the iOS 11 App Store Redesign Means for Publishers
A new look and increased emphasis on discoverability means you should up your game when it comes to your app’s creative assets
App Marketers on the Trends and Metrics that Matter
We surveyed over 800 app marketers to get an on-the-ground look at where the app economy is, and where it’s headed
Why Your Mobile Strategy Needs an App
Mobile web alone isn’t enough, you need apps to drive deep engagement
Apple Keynote 2017, Mobile Focus: Device Updates and Big Picture Thinking
A new bar set for brick and mortar, Apple Watch gets fitter, and AR gets a punch in the arm.
Webinar: App Marketing Strategies You Need for More Downloads
Looking for expert insights to ignite your User Acquisition efforts? Attend our webinar - scroll to the bottom of the page to register.
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