Read our industry leading reports on the app economy at large as well as by specialized industry

Market Data

The State of Mobile in 2022: How to Succeed in a Mobile-First World As Consumers Spend 3.8 Trillion Hours on Mobile Devices

Read the industry’s leading annual report on the State of Mobile in 2022 to transform your business to survive and thrive in today’s mobile-first economy.

Market Data

The 2021 ASEAN Fintech Adoption Index: Staying Competitive with Mobile-First Banking

EY and App Annie partnered to present new strategic insights on ASEAN-based Fintech apps, what makes them successful and how to create better mobile-first business solutions to compete in a disruptive market.

Market Data

The Evolution of Social Media Apps: Live Streaming: The New Frontier for Social Media

Consumers will spend 548 billion hours live streaming in top social apps this year. Our new report shows how this behavior is fueling the ongoing boom in social media – and sowing the seed for a new creator economy

Market Data

Mobile Shopping: Not Stopping

The mobile retail boom shows no sign of slowing down as time spent in shopping apps grew 49% in the year to Q1 2021

Mobile Gaming

How Innovation in Hybrid Gaming Genres is the Key to China-HQ’d Companies Going Global on Mobile

In a partnered report, Google and App Annie present new insights on Chinese publishers expanding and succeeding overseas

Mobile Gaming

2021 Gaming Spotlight: The Trends You Need to Know Across Mobile, Console, Handheld and PC/Mac Gaming

We’ve partnered with IDC to deliver a detailed analysis of the gaming industry, and mobile’s linchpin role to its growth in 2021 and beyond.

Market Data

Mobile Finance Report: How Banking and Fintech Apps Can Succeed in 2021

Read the industry’s leading mobile finance report to take your mobile performance to the next level in the high-demand finance and banking sector

Mobile Gaming

The Only Game in Town: Mobile Gaming Soars to New Heights in a Year of Indoor-Only Fun

And it won’t stop there. We estimate consumers will spend $120 billion on mobile gaming in 2021 – dwarfing the revenue for all other games formats.

Market Data

The State of Mobile in 2021: How to Win in a Mobile-Centric New Normal

Read the industry’s leading annual report on the State of Mobile in 2021 to take your mobile performance to the next level