Blog

Search Blog

Mobile App User Acquisition

Learn the most effective methodologies to gaining new mobile app users that will help you build a successful mobile app user acquisition (UA) strategy. Explore testing ideas, reporting best practices, strategic lead acquisition tactics and more!

Mobile App Strategy

An Interview With Google — Best Practices for Mobile Marketers: How to Measure Success

Google’s Jane Butler, Managing Director, App Promotion, Americas sat down with App Annie to share her industry expertise in part two of a three-part series on best practices for marketing on mobile.

Mobile App Strategy

An Interview With Google — Best Practices for Mobile Marketers: How to Get Started

Google’s Jane Butler, Managing Director, App Promotion, Americas sat down with App Annie to share her industry expertise in a three-part series on best practices for marketing on mobile.

Customer Stories

Analysis from Flaregames — How to Effectively Predict Launch Week Installs on Mobile

Flaregames alumni, Abhimanyu Kumar and Victoria Tran, sat down with App Annie to discuss their recently published article on using data to predict launch downloads for games.

Mobile App User Acquisition

Quality Over Quantity: User Acquisition That Truly Matters (Webinar)

With a focus on value over volume, your user acquisition efforts will be more cost-effective and will help grow your revenues

App Store Optimization

The App Marketing Resource Center: Your Guide to Winning ASO & UA Strategies

Introducing our new App Marketing Resource Center, containing briefs, playbooks and insights for driving high-quality downloads to your app.

App Store Optimization

How Apple’s Updates Affect Your App Marketing Strategy

Take these three points into account when developing your strategy for the iOS App Store.

App Annie Connect

The Do’s and Don’ts of Measuring LTV

AppsFlyer shares best practices for measuring user lifetime value.

Mobile App User Acquisition

Optimize Your UA Strategy With a Soft Launch

Before investing in a big UA campaign, test the waters with a soft launch. ironSource tells how to get started.

Mobile App User Acquisition

January: A Key Month for User Acquisition

Coming off the holidays, users are looking for apps to add to their brand-new phones. Now’s the time to focus on UA.