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Mobile App User Acquisition

Best Practices For Mobile Marketers: An Interview With Google

Lexi Sydow

We sat down with Google to uncover how to succeed with mobile marketing: how to begin, what to track and how to go viral.

With consumers spending 3 hours per day in apps, mobile continues to take over consumers' mindshare and is a critical channel for achieving business goals. But knowing where to start with mobile marketing can be difficult. Luckily, two of the mobile industry’s leading experts have come together to demystify how to achieve success through mobile marketing.

App Annie’s EVP of Global Marketing & Insights, Danielle Levitas, and Google’s Industry Director for Retail, Pureplay and DTC, Jane Butler, sat down to bring you the industry’s insider tips on: 

  • How to get your mobile marketing campaigns off the ground
  • What to track and how to measure the success of these campaigns 
  • How to cultivate virality within your mobile marketing

October 8, 2019

Mobile App User Acquisition

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