Guide

How to Succeed on Mobile in Japan

How to Succeed on Mobile in Japan

Japan is one of the world’s most lucrative mobile app markets for monetization and an incredibly important market for global success on mobile — but you don’t want to go in blind.

We’ve compiled a guide with the tips you need to know to succeed on mobile in Japan, including:

  • What makes the mobile landscape in Japan unique
  • Which target market areas and demographics are primed for success
  • How to optimize your app store presence with local terms and gain share over competitors’ keyword strategies
  • How to expand audience reach through partnerships with local ad platforms
Download App Annie’s guide on How to Succeed on Mobile in Japan to make the most of the high-value Japanese market, ranking as the #1 most lucrative mobile market in terms of consumer spend per device.

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