Read App Annie’s perspective on how mobile is impacting current events and consumer trends. Check in weekly for our take on the latest news cycles and how mobile transformation is shaping industries around the world.
App Annie predicts that shoppers will spend 20% more time YoY in shopping apps this holiday season, correlating closely to US Census data showing e-commerce sales poised to approach $250 Billion in Q4 2021
As consumers seek pandemic-safe travel experiences, summer 2021 sees acceleration in road trips and domestic travel.
Streaming apps with rights to the Olympics saw up to a 13x bump in downloads during the first week of the Games
Popular travel and navigation apps make a comeback amid consumer excitement for summer travel.
As stores reopen, payment strategies have shifted to prioritize contactless and plan-based mobile payment options.
NBCUniversal’s Peacock TV app generated over 10 million app downloads in the US since its July 15 expansion.
Amidst ongoing restrictions on in-person shopping, eCommerce marketplaces and retail apps see increased traction
As consumers stockpile and adapt social distancing, grocery and food delivery apps such as Instacart, Shipt, Amazon Prime Now and Publix Delivery accelerate in downloads.