Find new music first for free.
Hipster Bait is an interactive rock & roll music discovery
game. Players use location-based augmented reality to find, discover, rate and re-hide unreleased rock songs from
How Hipster Bait works:
Find the bait.
unreleased singles, hidden somewhere in the real world.
Get the tune.
Players rate the single and cache
it to their Cassette Box for a limited time.
Reset the trap.
Players hide the song in a new location
and create a clue for the next person.
Connecting new music with new fans in a way that's actually
Hipster Bait was created to unite the desires of our audience music – enthusiasts and mobile gamers
with the needs of independent artists looking to engage with fans in a cooler way. Hipster Bait complements a modern and
diversified launch strategy, letting artists reach audiences in – literally – the most unexpected
More about the game.
Use two feet and a heartbeat
Dive bar, coffee shop,
cemetery, public washrooms... music really is everywhere. And we're not talking about the sweet sound of the wind in the
trees. We're talking about rock n roll, baby.
Find a song and play it.
When you're close, you'll see
the augmented Bait Cassette appear on your phone screen. Tap it, and it'll automatically arrive into your Cassette Box.
Go on, try it.
Rate the song.
Do you love it? Does it suck? Songs are anonymous for their two weeks in
the game – you won't know who the band is, so you're basing your opinion on the music alone... no preconceived notions
Think of a cool place to re-hide it.
Leave a hint (write a clue, snap a pic) for the next
person to find. Or keep the cassette for a few weeks and hide it after you know who the band is. The further away the
better. We're trying to infect the world with rock.
Music is fun. Games are fun. It's a music
Need we say more? We'll say more anyway. Our game encourages engagement by offering incentives to find
and hide more new music.
Players make their way up in the Charts by becoming serial
hide-and-seekers. Our superfans don't go unnoticed.
Get creative, be rewarded. Players
learn about historical rock & roll locations in their city and collect badges along the way.
Hipster Bait artists give us unreleased singles only. Players get exclusive access to the new
Grow email lists.
Players can opt in to artists' mailing lists to stay informed, allowing bands
to expand their promotional reach.
The ‘Holy Grail’ of Hipster Bait
We’re not talking
about Jesus’ pimp cup—we’re talking about real, physical cassettes that you can play in your vintage tape deck of
Yes, a limited number of legit cassettes have been hidden across the continent. They’re a little harder
to find. Will you be among the lucky few to discover one of these coveted treasures?
We won’t even blame you if
you keep it.