Представляем взгляд App Annie на то, как мобильные технологии влияют на текущие события и потребительские предпочтения. Мы еженедельно делимся нашей точкой зрения на последние новости и анализируем, как переход на мобильную платформу определяет развитие отраслей по всему миру.
NBCUniversal’s Peacock TV app generated over 10 million app downloads in the US since its July 15 expansion.
Amidst ongoing restrictions on in-person shopping, eCommerce marketplaces and retail apps see increased traction
As consumers stockpile and adapt social distancing, grocery and food delivery apps such as Instacart, Shipt, Amazon Prime Now and Publix Delivery accelerate in downloads.
As people look to stay entertained and connected with friends while social distancing, multiplayer mobile games are in high demand amidst record mobile game downloads.
As in-person dating wanes, apps introduce new offerings to appeal to at-home dating
As ongoing coronavirus quarantines accelerate growth in mobile entertainment, video streaming platforms continue to benefit — including HBO with their latest launch, HBO Max
Uber Eats leads global Food and Drink competition as more apps consider new services and business models to gain market share.
Are subscriptions the answer to breakfast loyalty? Panera’s recent unlimited coffee subscription service drives 35% increase in weekly app downloads.