Helping thousands of people find love is no small task. While we're making love happen around the world, App Annie Intelligence is our go to tool for app market strategy. Intelligence helps us identify key movements in the industry and stay ahead of the competition.
At Orbitz, our mission is to be the most rewarding place to plan and purchase travel on touch devices. Over the last decade, nothing has been as transformative to the travel industry as mobile. With more customers turning to their mobile devices to meet their travel needs, we turned to App Annie to help us stay on top of the global app store download and ranking data. App Annie's data helps inform our mobile user acquisition strategies and keeps us up to date on the movement of our key competitors in the travel industry.
App Annie Intelligence helps in guiding our strategy and business decisions across multiple departments ranging from marketing to product. App Annie provides actionable data that helps us stay ahead in a highly competitive global marketplace. We use Intelligence to better understand the app ecosystem, and make key decisions about our products.
The mobile app economy can be just as variable as the weather. Consumer usage trends are changing on a daily basis, and keeping up with features and functionalities that are on the rise is challenge. With App Annie Intelligence, we are able to better understand the app market place and trends that are driving the Weather category across major app stores. We use App Annie data to create custom sub-categories that help us understand consumer interests on a global level and to better differentiate between market trends vs. seasonal spikes. Using App Annie's data, we can confidently answer questions like, are activity-based weather apps on the rise? and work these findings into our product road map.
We work with top brands across the globe to help solve their toughest media and marketing issues. To meet the needs of our clients, who are challenged with a highly competitive and international landscape, we at Septeni need to have a thorough understanding of the app ecosystem. App Annie Intelligence is critical for our understanding of the global app market and to feeding into strategies that best serve our clients.
We pride ourselves in entertaining millions of customers by providing them with the opportunity to win big. With a number of great offerings, we want to make sure to engage with as many users as possible and apps are becoming an increasingly important part of that equation. App Annie helps us understand how we stack up against the competition on major app stores, and helps us stay on top.
We realized App Annie was a great tool that would give us more insights on both a strategic and technical level, so we could make more intelligent business decisions.
At KIXEYE we're committed to creating innovative mobile experiences for competitive gamers. We rely exclusively on App Annie Intelligence for our mobile market insight, as well as utilizing their free app store analytics and app store optimization products. App Annie delivers timely, accurate and actionable data that has enabled us to scale our mobile business effectively.
App Annie offers extensive and accurate market data, which act as a bridge for us to understand the worldwide app market. With the data, we are able to get invaluable insights to inform our product and marketing strategies. App Annie's easy-to-use tools and professional services guarantee our long-term, pleasant partnership.
App Annie is one of Tencent's most important partners. App Annie enables us to better understand the market trends in the global mobile app industry and provides us with detailed data and analysis to support our product strategy. In Tencent, the product managers use App Annie's services to quantify and refine their product operations, especially for products such as social networking, gaming, media and tools. App Annie helps us glean insights from the market and its users so that we can stay competitive in these markets. Thanks, App Annie!